Highlight Topic | Recruiting & Attraction

in Hall 4.1

Curated by Wolfgang Brickwedde | ICR Institute for Competitive Recruiting

The search for well educated, motivated employees is one of the biggest challenges for companies in all sectors. No wonder, then, that human resources departments are experiencing more hype. But what will recruiting really be like in the future? Come to the stages in the recruiting area and pick up some ideas and practical solutions on how to find and retain your most important resource: your staff!

// You can expect presentations, numerous best practice recommendations & interesting panel discussions with practical tips for everyday recruitment work!

// Germany's most visited recruiting event with over 3,000 visitors, 60 exhibitors, more than 80 programme items and 3 exclusive prize awards!

// In these times of skill shortages, employer branding is a real competitive advantage - Become a recruiting super talent. 

// Meet the key players from the entire recruiting process - from providers of intelligent software and job-site operators to human resources marketing experts!

Germany's best attended recruiting event

ca. 3,000 international visitors

Ca. 100 exhibitors

80+ exciting porgramme and interactive formats

All trends, news and facts

What Employer Branding needs is grounding
- streamed by DEBA

Employer branding is the identity-based, internally and externally effective development and positioning of a company as a credible and attractive employer. This primarily refers to a process of identity development and thus organizationaldevelopment. Only marginally, and above all externally, it is a process of marketing.

Employer brands need substance. That is why they grow from the inside out. Consequently, the implementation of an employer branding strategy begins with the company's own managers and employees and then propagates itself in the organizationparallel to external employer communication within the framework of so-called internal employer branding.

The basic rule is: The anchoring of the employer brand in the organization, especially in the management culture, creates more valuable and sustainable effects than its external activation in the labour markets.


News around "Employer Branding"
- streamed by DEBA

How can you successfully implement your employer branding strategy? Which are the current trends, news, and key facts? Read more about it in these DEBA articles:

>> Project setup: successful start in employer branding

>> Central questions about employer branding: finally clarified

>> SME - to the top with employer branding


>> Read all articles



On the Solution Stage Recruiting, exhibitors will be presenting their product innovations and services on all aspects of recruiting in specialist presentations with high practical relevance and innovative solution concepts for the users!

Future Stage Recruiting: Experience international HR experts talk about theory and practice live! The programme is compiled by Wolfgang Brickwedde, Institute for Competitive Recruiting (ICR). Learn from the best and pick the brains of the experts! More information will be available soon!

Follow us: Guided Tours Recruiting

Are you interested in global HR trends? Would you like to get a quick overview of international products and services?

During the guided tours, we first give you a brief introduction to the particular topic and then bring you straight to the exhibitors offering solutions in your area of interest. Use the guided tours to gain a brief overview of the relevant exhibitors.


HR Innovation Award

Another highlight is the HR Innovation Awards Ceremony. The award is presented to companies who are breaking new ground with their products. A high-calibre jury with representatives from business, academia and the media will be selecting one finalist from the startups and one from established companies in a total of four categories: HR Software & Hardware, Training & Learning, Recruiting & Attraction and the Special Category HR Transformation & Consulting.

More information is available here: HR Innovation Award


You can look forward to exciting award presentations on the Future Stage Recruiting. We will tell you shortly which awards will be presented.

>> "Deutschlands beste Jobportale"

>> "Deutschlands beste Bewerbermanagement- Software"

>> "Active Sourcing Award"



Both the exhibition and the programme benefit from the cooperation with our sponsors and partners. Major companies, associations and trade media actively contribute their expertise and the know-how of their members to the fair. Find out who is among them in the overview



Christiane Nägler

Group Director Zukunft Personal


Tel: +49 621 70019-290

Media Partners